360 Realtors, one of India’s largest Real Estate advisories is also going digital in a big way. It is hosting E-Propshow, a first of its kind industry initiative. Over 20+ major developers from Pune have partnered for the event, which includes popular names such as Godrej, VTP, Kolte Patil, & many more.
The virtual event is scheduled on 20th & 21st June from 10 AM to 8 PM. “Propshow is our flagship event that is conducted all over India, offering multiple properties under a single roof.
As post COVID, we are stepping up our digital game, the E-Propshow is our maiden initiative to conduct a large scale virtual property exhibition that will showcase a wide range of properties alongside unprecedented offers under a single window.” Quoted Mr. Ankit Kansal, Founder & MD, 360 Realtors.
Mr. Kansal further added that since inception, 360 Realtors has been aggressively investing in developing full-stack online platforms to facilitate property deals. To further its digital capabilities, it developed a fully functional technical department that operates from Pune itself. However, the actual inflection point of going digital was the lockdown following the COVID outbreak.
At the onset of the COVID crisis, the Real Estate advisory started actively using available online tools such as teleconferencing, virtual conferencing, & webinars to sell properties.
Its digital endeavor was met with some success & the company could arrest the possible demand destruction triggered by the pandemic. The advisory sold around 400 units digitally in the 1st month of the lockdown.
The success in the initial weeks of the lockdown reinforced the idea of going full-blown digital & conduct bigger exhibition-style events virtually. Thus the E-Propshow came into existence.
360 Realtors is conducting a high octane multi-layered marketing & promotion for the event adopting a slew of platforms such as TV, newspaper ads, digital campaigns, portal ads & much more. The event is expected to garner over 5,100 registrations.
“Even if 50% turns-up, we can expect around 2,550 unique visits. This probably will be the biggest turnaround in a single event. It can easily result in sales of INR 100 Crores (Gross Transaction Value). “ Added Mr. Kansal.
The event platform has been created with the help of WebGI, a 3 D platform that replicates the atmosphere of a real-world property event virtually. There will be digital counters of various developers, webinar sessions, chat options, video/ audio call facilities so that a visitor can navigate hassle-free, learn more about various properties & payment plans and accordingly make informed decisions.
More digitally backed innovations will continue to unfold in Indian Real Estate. In a post COVID world, where social distancing is not going to evaporate very soon, altering the traditional business models & upgrading digital capabilities remains a key lever to grow & develop. E-events, webinars, digital marketing, etc. are going to proliferate.
However, besides COVID, digitization also has a strategic undertone. An effectively designed digital customer journey based on high-value content & experiential technologies can result in much better customer engagement & thus higher ROI. Likewise, they are scalable, require lesser overheads, & render a lot of real-time actionable insights.
Developers who are participating
- Rohan Builders
- Kolte Patil
- Saheel Properties
- Gagan Goel Landmarks
- Supreme Universal
- Goel Ganga
- Pharande Spaces
Payment Plans that are active
Godrej: It has a 10:90 plan, where buyers can pay 10% as a token amount & book the property. The remaining will be paid once the possession/ occupancy certificate is received.
Kolte Patil: It has 20:80 plans. In this, by just paying a token amount of 20% one can book home and the remaining can be paid after possession. One can cancel their bookings if they change their mind & the amount will be refundable. There is also a provision for price protection.
VTP Realty: One can book an apartment with a small token amount (as minimal as INR 36,000). There would not be any cancellation charges before registration. The developers are also providing free lower kitchen cabinets.